About
A B2B service business with strong referrals wanted a predictable pipeline beyond word of mouth.
Client
Client name
Category
Paid Campaign
Year
2025
Services
Service list
20% Boost
120K+
Leads Generated Monthly
20% Boost
120K+
Successful Campaigns Launched
20% Boost
120K+
Average ROI Increase for Clients
What We Do
We built a paid search and social programme around their highest-intent offers, pairing tight audience segments with weekly creative iterations. Landing pages were rewritten to match ad promises, tracking was rebuilt around qualified leads rather than raw clicks, and reporting was condensed into a single weekly view the sales team could act on.
The Result
Cost per qualified lead dropped 31% while monthly pipeline value grew by 2.4x. The sales team now receives more complete enquiries with clearer intent, and the weekly testing rhythm means performance keeps improving after the initial campaign without needing a larger media budget.
Next projects
Connect With Us
Novek
Main Pages
Social
Insatgram